Senior CRM Manager (m/f/d) - Retention (Remote)

About Us:

Imagine shaping the future of digital healthcare. At Dr. Ansay, we build cutting-edge health platforms that empower people—from our pioneering AU-Schein.de to our game-changing Cannabis E-Commerce. With millions of users and a mission to humanize healthcare through tech, we’re now taking CRM to the next level.

Your Mission:

Empower Millions to Stay. Drive Retention in HealthTech!

As our CRM Manager, you will own the retention strategy for our mobile apps and web platforms. You'll design and execute campaigns that turn first-time users into long-term advocates.

If you're passionate about building journeys that combine smart segmentation, behavioral insights, and automation – this is your role.

Key Responsibilities:

• Design & implement lifecycle strategies across channels (Email, Push, SMS, In-App) with high personalization and automation.

• Build segmented retention campaigns to re-engage users and increase LTV.

• Run A/B tests and data-driven experiments to improve engagement, reduce churn, and optimize journeys.

• Collaborate with Product & Tech to align CRM with new feature rollouts and growth loops.

• Analyze customer behavior and KPIs, translating insights into actionable CRM tactics.

• Manage tools like Braze or similar, continuously improving setup and workflows.

Your Profile:

• 5+ years in CRM, lifecycle marketing or retention, ideally in B2C digital or e-commerce platforms.

• Strong experience with email marketing, segmentation & automation tools (Braze).

• Analytical mindset: you love diving into data and KPIs to improve campaign performance.

• Experience in building customer journeys across multiple touchpoints and channels.

• A proactive, collaborative spirit: you thrive in cross-functional teams and take ownership.

• Fluent in German; English is a plus.
  

What We Offer:

#Healthy420: Be part of the future of healthcare, enabling safe access to medical cannabis.

#RemoteWork: Flexibly work from anywhere and showcase your skills.

#AttractiveCompensation: Enjoy a top-notch salary.

#CreativeFreedom: Your ideas matter—bring them to life!

#TeamSpirit: Collaborate with passionate small teams that make a big impact.

#GrowthOpportunities: Dedicate time to personal development and continuous learning.